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The PostDiva persona profiles are based on 4 years of research into more than 50,000 social media users. In total we studied 90m posts, passing them through the IBM Watson AI to record 51 human traits for every individual. To learn more about each trait and how it impacts commercial choices or content needs, download our guide.
We’ve left this information on a download rather than on screen because the work has already been done for you. When you select a persona, we take all 51 traits into account and order the content you’ll see accordingly. It just works.